Marketing fundamentals

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Bibliographic Details
Main Author: Husted, Steward W
Other Authors: Varble, Dale L, Lowwry, James Rolf
Format: Book
Published: Albany, N.Y Delmar Publisher 1993
Subjects:
Online Access:Click Here to View Status and Holdings.
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LEADER 00000n a2200000 a 4501
001 wils-231928
020 # # |a 0827348487 
090 0 0 |a HF5415  |b H87 
100 1 # |a Husted, Steward W 
245 1 1 |a Marketing fundamentals  |c Steward W. Husted, Dale Varble, James R. Lowry 
260 # # |a Albany, N.Y  |b Delmar Publisher  |c 1993 
300 # # |a xviii, 574p.  |b ill.(col.  |c 1993 
500 # # |a Includes bibliographical references (p. 537-546)and index 
650 # 0 |a Marketing 
700 1 # |a Varble, Dale L 
700 # # |a Lowwry, James Rolf 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=231928 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam