Marketing fundamentals

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Bibliographic Details
Main Author:	Husted, Steward W
Other Authors:	Varble, Dale L, Lowwry, James Rolf
Format:	Unknown
Published:	Albany, N.Y Delmar Publisher 1993
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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Description
Item Description:	Includes bibliographical references (p. 537-546)and index
Physical Description:	xviii, 574p. ill.(col. 1993
ISBN:	0827348487

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