PRINCIPLES OF MARKETING
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, New Jersey
PRENTICE-HALL
1986
|
| Edition: | third edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000cam#a2200000#i#4501 | ||
|---|---|---|---|
| 001 | wils-230874 | ||
| 005 | 202381812263 | ||
| 008 | 230918t1986 NJU a## ##001 ##eng#D | ||
| 020 | # | # | |a 0137013922 (hardback) |
| 040 | # | # | |a DLC |d UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF5415 |b D4847 1986 |
| 100 | 1 | # | |a Diamond, Jay |e author |
| 245 | 1 | 1 | |a PRINCIPLES OF MARKETING |c JAY DIAMOND and GERALD PINTEL |
| 250 | # | # | |a third edition |
| 264 | # | 1 | |a Englewood Cliffs, New Jersey |b PRENTICE-HALL |c 1986 |
| 264 | # | 4 | |c ©1986 |
| 300 | # | # | |a xvii, 446 pages |b illustrations |c 24 cm |
| 336 | # | # | |a rdacontent |b text |
| 337 | # | # | |a rdamedia |b unmediated |
| 338 | # | # | |a rdacarrier |b volume |
| 500 | # | # | |a Includes index |
| 650 | # | 0 | |a Marketing |
| 700 | 1 | # | |a Pintel, Gerald |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=230874 |
| 964 | # | # | |c BOK |d 01 |
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Principles of marketing