PRINCIPLES OF MARKETING
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
Englewood Cliffs, New Jersey
PRENTICE-HALL
1986
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| Edition: | third edition |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes index |
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| Physical Description: | xvii, 446 pages illustrations 24 cm |
| ISBN: | 0137013922 (hardback) |
Principles of marketing