Contemporary advertising

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Bibliographic Details
Main Author:	Bovee, Courtland L
Other Authors:	Arens, William F
Format:	Book
Published:	Homewood, Illinois Irwin 1989
Edition:	3rd ed
Subjects:	Advertising
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5821 \|b .B68 1989
100	1	#	\|a Bovee, Courtland L
245	1	1	\|a Contemporary advertising \|c Courtland L. Bovee, William F. Arens
250	#	#	\|a 3rd ed
260	#	#	\|a Homewood, Illinois \|b Irwin \|c 1989
300	#	#	\|a xxv, 630p. \|b ill. (some col.) \|c 27cm
650	#	0	\|a Advertising
700	1	#	\|a Arens, William F
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=227005
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