Bringing innovation to market how to break corporate and customer barriers

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Bibliographic Details
Main Author: Sheth, Jagdish N
Other Authors: Ram, S
Format: Book
Published: New York John Wiley & Sons 1987
Subjects:
Online Access:Click Here to View Status and Holdings.
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245 1 1 |a Bringing innovation to market  |b how to break corporate and customer barriers  |c Jagdish N. Sheth and S. Ram 
260 # # |a New York  |b John Wiley & Sons  |c 1987 
300 # # |a xii, 247 p.  |c 24 cm 
500 # # |a Includes bibliographies and index 
650 # 0 |a Technological innovations 
650 # 0 |a New products 
700 1 # |a Ram, S 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=224440 
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