Branding a key marketing tool
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| Format: | Unknown |
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| Published: |
London
Macmillan Press Ltd
1987
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 192 p. 24 cm |
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| ISBN: | 0333399110 |
Global brand strategy unlocking brand potential across countries, cultures & markets 
Brand culture