Essentials of Marketing
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Main Authors: | McCarthy, E. Jerome (Author), Perreault, William D. (Author) |
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Format: | Book |
Language: | English |
Published: |
Boston, MA
Irwin
1991
|
Edition: | Fifth Edition |
Series: | Irwin series in marketing
|
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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