Essentials of Marketing

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Bibliographic Details
Main Authors:	McCarthy, E. Jerome (Author), Perreault, William D. (Author)
Format:	Book
Language:	English
Published:	Boston, MA Irwin 1991
Edition:	Fifth Edition
Series:	Irwin series in marketing
Subjects:	Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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245	1	1	\|a Essentials of Marketing \|c E. Jerome McCarthy, Ph.D. and William D. Perreault, Jr., Ph.D.
250	#	#	\|a Fifth Edition
264	#	1	\|a Boston, MA \|b Irwin \|c 1991
264	#	4	\|c ©1991
300	#	#	\|a xvii, 526 pages \|b illustrations (some colour) \|c 26 cm
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700	1	#	\|a Perreault, William D. \|e author
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