Essentials of Marketing

Essentials of Marketing

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Bibliographic Details
Main Authors: McCarthy, E. Jerome (Author), Perreault, William D. (Author)
Format: Book
Language:English
Published: Boston, MA Irwin 1991
Edition:Fifth Edition
Series:Irwin series in marketing
Subjects:
Marketing
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xvii, 526 pages illustrations (some colour) 26 cm
ISBN:0256093237 (hardback)
9780256093230 (hardback)

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