Analysis for marketing planning

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Bibliographic Details
Main Author:	Lehmann, Donald R
Other Authors:	Winer, Russell S
Format:	Unknown
Published:	Homewood,IL Irwin 1991
Edition:	2nd ed
Subjects:	Marketing > Management > United States
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0256086818
090	0	0	\|a HF5415.13 \|b .L43 1991
100	1	#	\|a Lehmann, Donald R
245	1	1	\|a Analysis for marketing planning \|c Donald R. Lehmann and Russell S. Winer
250	#	#	\|a 2nd ed
260	#	#	\|a Homewood,IL \|b Irwin \|c 1991
300	#	#	\|a xiv, 186 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Marketing \|x Management \|z United States
700	1	#	\|a Winer, Russell S
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=222509
964	#	#	\|c BOK \|d 01
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