New products management
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| Main Author: | |
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| Format: | Book |
| Published: |
Homewood,IL
Irwin
1991
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| Edition: | 3rd ed |
| Series: | The Irwin Series In Marketing
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and index |
|---|---|
| Physical Description: | xxi, 564 p. 24 cm |
| ISBN: | 0256082073 |
New products management