INTERNATIONAL MARKETING A GLOBAL PERSPECTIVE

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Bibliographic Details
Main Authors:	Dahringer, Lee D (Author), Muhlbacher, Hans (Author)
Format:	Manuscript Book
Language:	English
Published:	Reading, Massachusetts ADDISON-WESLEY PUBLISHING COMPANY ©1991
Subjects:	Export marketing > Management. Marchés d'exportation > Gestion Export marketing > Management
Online Access:	Click Here to View Status and Holdings.
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MARC


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008	181122t1991 MAU ag# ##001 ##eng#D
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041	0	#	\|a eng
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100	1	#	\|a Dahringer, Lee D \|e author
245	1	1	\|a INTERNATIONAL MARKETING \|b A GLOBAL PERSPECTIVE \|c Lee D. Dahringer, Hans Muhlbacher
264	#	1	\|a Reading, Massachusetts \|b ADDISON-WESLEY PUBLISHING COMPANY \|c ©1991
264	#	4	\|c ©1991
300	#	#	\|a xxvi, 677 pages \|b illustrations (some color), maps \|c 24 cm
336	#	#	\|a text \|2 rdacontent
337	#	#	\|a unmediated \|2 rdamedia
338	#	#	\|a volume \|2 rdacarrier
500	#	#	\|a Includes index
504	#	#	\|a Includes bibliographical references
650	#	0	\|a Export marketing \|x Management.
650	#	0	\|a Marchés d'exportation \|x Gestion
650	#	0	\|a Export marketing \|x Management
700	1	#	\|a Muhlbacher, Hans \|e author
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=222498
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