INTERNATIONAL MARKETING A GLOBAL PERSPECTIVE
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
Reading, Massachusetts
ADDISON-WESLEY PUBLISHING COMPANY
©1991
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| LEADER | 00000ntm a2200000#i 4501 | ||
|---|---|---|---|
| 001 | wils-222498 | ||
| 005 | 20181022143925 | ||
| 008 | 181122t1991 MAU ag# ##001 ##eng#D | ||
| 020 | # | # | |a 0201503549 |q hardback |
| 040 | # | # | |a UiTM |e rda |
| 041 | 0 | # | |a eng |
| 090 | 0 | 0 | |a HF1416 |b .D33 |
| 100 | 1 | # | |a Dahringer, Lee D |e author |
| 245 | 1 | 1 | |a INTERNATIONAL MARKETING |b A GLOBAL PERSPECTIVE |c Lee D. Dahringer, Hans Muhlbacher |
| 264 | # | 1 | |a Reading, Massachusetts |b ADDISON-WESLEY PUBLISHING COMPANY |c ©1991 |
| 264 | # | 4 | |c ©1991 |
| 300 | # | # | |a xxvi, 677 pages |b illustrations (some color), maps |c 24 cm |
| 336 | # | # | |a text |2 rdacontent |
| 337 | # | # | |a unmediated |2 rdamedia |
| 338 | # | # | |a volume |2 rdacarrier |
| 500 | # | # | |a Includes index |
| 504 | # | # | |a Includes bibliographical references |
| 650 | # | 0 | |a Export marketing |x Management. |
| 650 | # | 0 | |a Marchés d'exportation |x Gestion |
| 650 | # | 0 | |a Export marketing |x Management |
| 700 | 1 | # | |a Muhlbacher, Hans |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=222498 |
| 964 | # | # | |c BOK |d 01 |
| 998 | # | # | |a 00264#1a002.8.2||00264#1b002.8.4||00300##a003.4.1||00300##b003.6.1||00300##c003.5.1||00500##a002.17.2|| |
International marketing a global perspective