A Preface to marketing management
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| Main Author: | |
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| Other Authors: | |
| Format: | Book |
| Published: |
Homewood, IL
Irwin
1991
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| Edition: | 5th ed |
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Item Description: | Includes bibliographical references and indexes |
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| Physical Description: | xii, 324 p. 23 cm |
| ISBN: | 0256094454 |
A preface to marketing management