Modern marketing theory critical issues in the philosophy of marketing science

Modern marketing theory critical issues in the philosophy of marketing science

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Bibliographic Details
Main Author: Hunt, Shelby D
Format: Unknown
Published: Cincinnati, OH South-Western Pub. 1991
Subjects:
Marketing
Philosophy, Modern
Marketing research
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes bibliographical references (p. 449-478) and index
Physical Description:x, 499 p. ill. 24 cm
ISBN:0538812214

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