European Markets after 1992
The creation of a single European market in 1992 ushers in an age of unprecedented European economic co-operation. From the economic pressures that created the programme to its implications for corporate marketing strategy, this text examines the likely effects on America's economic future
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Main Author: | Devinney, Timothy M (Author) |
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Other Authors: | Hightower, William C |
Format: | Book |
Language: | English |
Published: |
Lexington, Mass.
Lexington Books
1991
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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