European Markets after 1992

The creation of a single European market in 1992 ushers in an age of unprecedented European economic co-operation. From the economic pressures that created the programme to its implications for corporate marketing strategy, this text examines the likely effects on America's economic future

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Bibliographic Details
Main Author: Devinney, Timothy M (Author)
Other Authors: Hightower, William C
Format: Book
Language:English
Published: Lexington, Mass. Lexington Books 1991
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Description
Summary:The creation of a single European market in 1992 ushers in an age of unprecedented European economic co-operation. From the economic pressures that created the programme to its implications for corporate marketing strategy, this text examines the likely effects on America's economic future
Item Description:Includes bibliographical references and index
Physical Description:xiii, 322 pages illustrations 24 cm
ISBN:0669214663
9780669214666