Running a public relations department

Running a public relations department

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Good management practice is essential if any public relations department is to be highly valued, productive, cost effective and an asset to the organization. This must involve effective internal and external communication.

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Bibliographic Details
Main Author: Beard, Mike (Author)
Format: Book
Language:English
Published: London Kogan Page 2001
©2001
Edition:2nd edition
Series:PR in practice series
Subjects:
Public relations > Management
Online Access:Click Here to View Status and Holdings.
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