Media research methods measuring audiences, reactions and impact
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| Format: | Unknown |
| Published: |
London
SAGE Pub
2000
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| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | 314 p. ill. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0761956581 |
Media research methods measuring Audiences, reactions and impact 
MEDIA audience Research A Guide for Professionals