Media and communication research methods an introduction to qualitative and quantitative approaches

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Bibliographic Details
Main Author:	Berger, Arthur Asa 1933-
Format:	Unknown
Published:	Thousand Oaks Sage Pub 2001
Subjects:	Communication > Research > Methodology Mass media > Research > Methodology
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0761918523
090	0	0	\|a P91.3 \|b .B385 2000
100	1	#	\|a Berger, Arthur Asa \|c 1933-
245	1	1	\|a Media and communication research methods \|b an introduction to qualitative and quantitative approaches \|c by Arthur Asa Berger
260	#	#	\|a Thousand Oaks \|b Sage Pub \|c 2001
300	#	#	\|a xxi, 295 p. \|b ill. \|c 23 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication \|x Research \|x Methodology
650	#	0	\|a Mass media \|x Research \|x Methodology
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=221014
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam
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