Public information campaigns & opinion research a handbook for the student & practitioner

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Bibliographic Details
Other Authors:	Klingemann, Hans-Dieter, Rommele, Andrea
Format:	Book
Published:	London SAGE Pub 2002
Subjects:	Campaign management Political campaigns Public opinion polls Advertising campaigns
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0761964312
090	0	0	\|a JK2281 \|b .P83 2002
245	1	1	\|a Public information campaigns & opinion research \|b a handbook for the student & practitioner \|c edited by Hans-Dieter Klingemann, Andrea Rommele
260	#	#	\|a London \|b SAGE Pub \|c 2002
300	#	#	\|a xiv, 193 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Campaign management
650	#	0	\|a Political campaigns
650	#	0	\|a Public opinion polls
650	#	0	\|a Advertising campaigns
700	1	#	\|a Klingemann, Hans-Dieter
700	#	#	\|a Rommele, Andrea
745	#	#	\|a Public information campaigns and opinion research
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=221002
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam