Public information campaigns & opinion research a handbook for the student & practitioner

Public information campaigns & opinion research a handbook for the student & practitioner

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Bibliographic Details
Other Authors: Klingemann, Hans-Dieter, Rommele, Andrea
Format: Book
Published: London SAGE Pub 2002
Subjects:
Campaign management
Political campaigns
Public opinion polls
Advertising campaigns
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Includes index
Physical Description:xiv, 193 p. ill. 24 cm
ISBN:0761964312

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