Understanding audiences theory and method
The history of audience research tells us that the relationship between the media and viewers, readers and listeners is complex and requires multiple methods of analysis. In Understanding Audiences, Andy Ruddock introduces students to the range of quantitative and qualitative methods and invites his...
Saved in:
| Main Author: | |
|---|---|
| Format: | Book |
| Published: |
London
SAGE Pub
2001
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Add Tag 
Understanding audiences theory and method