How to market your library service effectively
Marketing is acknowledged as a vital part of the information professional's skills toolkit. This successful guide aims to support those who are beginning to market their services for the first time, and offer some more advanced techniques for those who are looking to consolidate their achieveme...
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| Main Authors: | , |
|---|---|
| Format: | Book |
| Language: | English |
| Published: |
London
Aslib
1997
|
| Edition: | Second edition |
| Series: | The Aslib know how series
|
| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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| 090 | 0 | 0 | |a Z682.S74 |b C67 1997 |
| 100 | 1 | # | |a Coote, Helen |e author |
| 245 | 1 | 0 | |a How to market your library service effectively |c Helen Coote, Bridget Batchelor |
| 250 | # | # | |a Second edition |
| 264 | # | 1 | |a London |b Aslib |c 1997 |
| 264 | # | 4 | |c ©1997 |
| 300 | # | # | |a 52 pages |b illustration |c 25 cm |
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| 520 | # | # | |a Marketing is acknowledged as a vital part of the information professional's skills toolkit. This successful guide aims to support those who are beginning to market their services for the first time, and offer some more advanced techniques for those who are looking to consolidate their achievements. |
| 650 | # | 0 | |a Advertising |x Libraries |
| 650 | # | 0 | |a Libraries |x Marketing |
| 650 | # | 0 | |a Libraries |x Public relations |
| 700 | 1 | # | |a Batchelor, Bridget |e author |
| 856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=220693 |
| 964 | # | # | |c BOK |d 01 |
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