How to market your library service effectively

How to market your library service effectively

Marketing is acknowledged as a vital part of the information professional's skills toolkit. This successful guide aims to support those who are beginning to market their services for the first time, and offer some more advanced techniques for those who are looking to consolidate their achieveme...

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Bibliographic Details
Main Authors: Coote, Helen (Author), Batchelor, Bridget (Author)
Format: Book
Language:English
Published: London Aslib 1997
Edition:Second edition
Series:The Aslib know how series
Subjects:
Advertising > Libraries
Libraries > Marketing
Libraries > Public relations
Online Access:Click Here to View Status and Holdings.
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