Winning library referenda Campaigns a how-to-do-it manual
A guide which contains everything required to develop and implement successful referenda campaigns. This work offers an analysis of capital referenda results since 1987. Chapters include: statistical information on referenda; campaign organization; market research; and campaign strategy.
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Format: | Book |
Language: | English |
Published: |
New York
Neal-Schuman Publisher
1995
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Online Access: | Click Here to View Status and Holdings. |
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