Winning library referenda Campaigns a how-to-do-it manual

A guide which contains everything required to develop and implement successful referenda campaigns. This work offers an analysis of capital referenda results since 1987. Chapters include: statistical information on referenda; campaign organization; market research; and campaign strategy.

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Bibliographic Details
Main Author: Hall, Richard B (Author)
Format: Book
Language:English
Published: New York Neal-Schuman Publisher 1995
Subjects:
Online Access:Click Here to View Status and Holdings.
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