Winning library referenda Campaigns a how-to-do-it manual

• Main Author: Hall, Richard B (Author)
• Format: Book
• Language: English
• Published: New York Neal-Schuman Publisher 1995
• Subjects: Public relations > United States > Libraries; Public libraries > United States > Finance; Public libraries > Political aspects > United States
• Online Access: Click Here to View Status and Holdings.
• Item Description: Include index
• Physical Description: xiv, 248 pages illustrations 28 cm
• ISBN: 1555702244

A guide which contains everything required to develop and implement successful referenda campaigns. This work offers an analysis of capital referenda results since 1987. Chapters include: statistical information on referenda; campaign organization; market research; and campaign strategy.