Cases in global marketing strategies
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Main Author: | |
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Other Authors: | |
Format: | Book |
Published: |
Boston
Houghton Mifflin
2001
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Edition: | 5th ed |
Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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001 | wils-220308 | ||
020 | # | # | |a 061807192X |
090 | 0 | 0 | |a HF1416 |b .J43 2001 |
100 | 1 | # | |a Jeannet, Jean-Pierre |
245 | 1 | 0 | |a Cases in global marketing strategies |c Jean-Pierre Jeannet, H. David Hennessey |
250 | # | # | |a 5th ed |
260 | # | # | |a Boston |b Houghton Mifflin |c 2001 |
300 | # | # | |a 1v. (various pagings). |b col. ill. |c 24 cm |
500 | # | # | |a Accompanies "Global marketing strategies" |
650 | # | 0 | |a Export marketing |x Management |
650 | # | 0 | |a Export marketing |v Case studies |x Management |
700 | 1 | # | |a Hennessey, Hubert D |
745 | 0 | 0 | |a Global marketing strategies |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=220308 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |