Cases in global marketing strategies

Cases in global marketing strategies

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Bibliographic Details
Main Author: Jeannet, Jean-Pierre
Other Authors: Hennessey, Hubert D
Format: Book
Published: Boston Houghton Mifflin 2001
Edition:5th ed
Subjects:
Export marketing > Management
Export marketing > Case studies > Management
Online Access:Click Here to View Status and Holdings.
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Description
Item Description:Accompanies "Global marketing strategies"
Physical Description:1v. (various pagings). col. ill. 24 cm
ISBN:061807192X

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