Satisfaction a behavioral perspective on the consumer

Satisfaction a behavioral perspective on the consumer

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Bibliographic Details
Main Author: Oliver, Richard L.
Format: Book
Published: New York McGraw-Hill 1997
Series:Marketing & Advertising series
Subjects:
Consumer satisfaction > Evaluation
Consumer satisfaction
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvi, 432 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0071154124
9780071154123

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