Strategic brand communication campaigns

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Bibliographic Details
Main Author:	Schultz, Don E
Other Authors:	Barnes, Beth E
Format:	Book
Published:	Illinois NTC Bus. Books 1999
Edition:	5th ed
Subjects:	Advertising campaigns
Online Access:	Click Here to View Status and Holdings.
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020	#	#	\|a 0844229520
090	0	0	\|a HF5823 \|b .S3636 1999
100	1	#	\|a Schultz, Don E
245	1	1	\|a Strategic brand communication campaigns \|c Don E. Schultz, Beth E. Barnes
250	#	#	\|a 5th ed
260	#	#	\|a Illinois \|b NTC Bus. Books \|c 1999
300	#	#	\|a xxi, 378 p. \|b ill. \|c 28 cm
500	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Advertising campaigns
700	1	#	\|a Barnes, Beth E
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=219540
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam