Relationship marketing for competitive advantage winning and keeping customers

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Bibliographic Details
Other Authors:	Payne, Adrian
Format:	Book
Published:	Oxford Butterworth-Heinemann 2000
Subjects:	Consumer satisfaction Customer services Customer relations Relationship marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


LEADER	00000n a2200000 a 4501
001	wils-219149
020	#	#	\|a 0750640170
090	0	0	\|a HF5415.5 \|b .R455 1995
245	1	0	\|a Relationship marketing for competitive advantage \|b winning and keeping customers \|c Andrian Payne
260	#	#	\|a Oxford \|b Butterworth-Heinemann \|c 2000
300	#	#	\|a x, 304 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Consumer satisfaction
650	#	0	\|a Customer services
650	#	0	\|a Customer relations
650	#	0	\|a Relationship marketing
700	1	#	\|a Payne, Adrian
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=219149
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam