Relationship marketing for competitive advantage winning and keeping customers

Relationship marketing for competitive advantage winning and keeping customers

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Bibliographic Details
Other Authors: Payne, Adrian
Format: Book
Published: Oxford Butterworth-Heinemann 2000
Subjects:
Consumer satisfaction
Customer services
Customer relations
Relationship marketing
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:x, 304 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0750640170

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