Behind powerful brands from strategy to campaign

• Main Author: Jones, Philip Jones (Author)
• Format: Book
• Language: English
• Published: New Delhi Tata McGraw Hill 2000
• Subjects: Brand name products; Advertising > Brands name products
• Online Access: Click Here to View Status and Holdings.
• Physical Description: xii, 322 pages illustrations 23 cm
• Bibliography: Includes bibliographical references and index
• ISBN: 0074636642

In the Indian context.