Guanxi relationship marketing in a Chinese context
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Main Authors: | , |
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Format: | Book |
Language: | English |
Published: |
New York
International Business
2001
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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040 | # | # | |a UiTm |e rda |
041 | 0 | # | |a eng |
090 | 0 | 0 | |a HF5415.55 |b .W66 2001 |
100 | 1 | # | |a Wong, Y. H. |c 1953- |e author |
245 | 1 | 1 | |a Guanxi |b relationship marketing in a Chinese context |c Y. H. Wong, Thomas K. P. Leung |
264 | # | 1 | |a New York |b International Business |c 2001 |
264 | # | 4 | |c ©2001 |
300 | # | # | |a xiii, 229 pages |b illustrations |c 23 cm |
336 | # | # | |a text |2 rdacontent |
337 | # | # | |a unmediated |2 rdamedia |
338 | # | # | |a volume |2 rdacarrier |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Relationship marketing |z China |
700 | 1 | # | |a Leung, Thomas K. P |e author |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=218489 |
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