Guanxi relationship marketing in a Chinese context

Guanxi relationship marketing in a Chinese context

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Bibliographic Details
Main Authors: Wong, Y. H. 1953- (Author), Leung, Thomas K. P (Author)
Format: Book
Language:English
Published: New York International Business 2001
Subjects:
Relationship marketing > China
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xiii, 229 pages illustrations 23 cm
Bibliography:Includes bibliographical references and index
ISBN:0789012898

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