Guanxi relationship marketing in a Chinese context
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| Main Authors: | , |
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| Format: | Book |
| Language: | English |
| Published: |
New York
International Business
2001
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xiii, 229 pages illustrations 23 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0789012898 |
Explaining guanxi the Chinese business network 
Relationship Marketing Perspectives, Dimensions and Contexts 
Relationship marketing management