Relationship marketing gaining competitive advantage through customer satisfactionand customer retention

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Bibliographic Details
Other Authors:	Hennig-Thurau, Hansen, Ursula
Format:	Book
Published:	Verlag Springer 2000
Subjects:	Relationship marketing Customer relations > Management Customer services > Management
Online Access:	Click Here to View Status and Holdings.
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001	wils-218486
020	#	#	\|a 3540669426
090	0	0	\|a HF5415.55 \|b .R446 2000
245	1	1	\|a Relationship marketing \|b gaining competitive advantage through customer satisfactionand customer retention \|c edited by Thorsten Hening-Thuray
260	#	#	\|a Verlag \|b Springer \|c 2000
300	#	#	\|a xvii459 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Relationship marketing
650	#	0	\|a Customer relations \|x Management
650	#	0	\|a Customer services \|x Management
700	1	#	\|a Hennig-Thurau
700	#	#	\|a Hansen, Ursula
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=218486
964	#	#	\|c BOK \|d 01
040	#	#	\|a Shah Alam