Relationship marketing gaining competitive advantage through customer satisfactionand customer retention

Relationship marketing gaining competitive advantage through customer satisfactionand customer retention

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Bibliographic Details
Other Authors: Hennig-Thurau, Hansen, Ursula
Format: Book
Published: Verlag Springer 2000
Subjects:
Relationship marketing
Customer relations > Management
Customer services > Management
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xvii459 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:3540669426

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