Consumer boycotts effecting change through the marketplace and the media
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| Main Author: | |
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| Format: | Book |
| Published: |
New York
Routledge
1999
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| Subjects: | |
| Online Access: | Click Here to View Status and Holdings. |
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Add Tag | Physical Description: | xix, 284 p. 24 cm |
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| Bibliography: | Includes bibliographical references and index |
| ISBN: | 0415924561 |
Customer behaviour consumer behavior and beyond