Sports marketing a strategic perspective

Sports marketing a strategic perspective

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Bibliographic Details
Main Author: Shank, Matthew D.
Format: Book
Published: Upper Saddle River Prentice-Halll 1999
Subjects:
Sports > Marketing > United States
Sports > Economic aspects > United States
Online Access:Click Here to View Status and Holdings.
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Description
Physical Description:xxii, 553 p. ill. 24 cm
Bibliography:Includes bibliographical references and index
ISBN:0136218717

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