Services marketing Australia and New Zealand

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Bibliographic Details
Main Author:	Lovelock, Christopher H.
Other Authors:	Walker, Rhett H., Patterson, Paul G.
Format:	Book
Published:	Sydney Prentice-Hall 1998
Subjects:	Professions > Marketing Service industries > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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090	0	0	\|a HF5415.122 \|b .L68 1998
100	1	#	\|a Lovelock, Christopher H.
245	1	1	\|a Services marketing \|b Australia and New Zealand \|c Christopher H. Lovelock, Paul G. Patterson, Rhett H. Walker
260	#	#	\|a Sydney \|b Prentice-Hall \|c 1998
300	#	#	\|a x, 570 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Professions \|x Marketing
650	#	0	\|a Service industries \|x Marketing
700	1	#	\|a Walker, Rhett H.
700	#	#	\|a Patterson, Paul G.
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=218279
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