Services marketing people, technology, strategy

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Bibliographic Details
Main Author:	Lovelock, Christopher H
Format:	Book
Published:	Upper Sadle River, NJ Prentice-Hall 2001
Edition:	4th ed
Subjects:	Service industries > Marketing Professions > Marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 013173924
090	0	0	\|a HF5415.122 \|b .L68 2001
100	1	#	\|a Lovelock, Christopher H
245	1	1	\|a Services marketing \|b people, technology, strategy \|c Christopher H. Lovelock
250	#	#	\|a 4th ed
260	#	#	\|a Upper Sadle River, NJ \|b Prentice-Hall \|c 2001
300	#	#	\|a xviii, 717 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Service industries \|x Marketing
650	#	0	\|a Professions \|x Marketing
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=218218
964	#	#	\|c BOK \|d 01
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