Hospitality marketing management

Hospitality marketing management

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Bibliographic Details
Main Author: Reid, Robert D.
Other Authors: Bojanic, David C.
Format: Book
Published: New York John Wiley 2001
Edition:3rd ed.
Subjects:
Restaurants > Marketing
Hospitality industry > Marketing
Food service > Marketing
Online Access:Click Here to View Status and Holdings.
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090 0 0 |a TX911.3.M3  |b .R45 2001 
100 1 # |a Reid, Robert D. 
245 1 1 |a Hospitality marketing management  |c Robert D. Reid, David C. Bojanic 
250 # # |a 3rd ed. 
260 # # |a New York  |b John Wiley  |c 2001 
300 # # |a xv, 432 p.  |b ill.  |c 25 cm 
500 # # |a Accompanied by "Student workbook for hospitality marketing management" 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Restaurants  |x Marketing 
650 # 0 |a Hospitality industry  |x Marketing 
650 # 0 |a Food service  |x Marketing 
700 1 # |a Bojanic, David C. 
745 # # |a Student workbook for hospitality marketing management 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=218019 
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