Strategic information technology opportunities for competitive advantage

Managers and executives know the importance of integrating business strategy and IT strategy for competitive advantage. Via numerous real-world examples and anecdotes, this book investigates myriad issues regarding the application of business strategy and IT strategy. Specifically, it focuses on how...

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Bibliographic Details
Other Authors: Papp, Raymond
Format: Book
Language:English
Published: Hershey Idea group 2001
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Summary:Managers and executives know the importance of integrating business strategy and IT strategy for competitive advantage. Via numerous real-world examples and anecdotes, this book investigates myriad issues regarding the application of business strategy and IT strategy. Specifically, it focuses on how business/IT alignment is assessed, the factors that aid or hinder its integration, a maturity assessment and way in which managers can implement strategic information systems within their firms using various constructs and models. Strategic Information Technology: Opportunities for Competitive Advantage provides managers with an understanding and appreciation for the development of business and information technologies strategies to yield competitive advantage.
Item Description:Includes index
Physical Description:iii, 300 pages illustrations 24 cm
ISBN:187828987X