Strategic information technology opportunities for competitive advantage
Managers and executives know the importance of integrating business strategy and IT strategy for competitive advantage. Via numerous real-world examples and anecdotes, this book investigates myriad issues regarding the application of business strategy and IT strategy. Specifically, it focuses on how...
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Format: | Book |
Language: | English |
Published: |
Hershey
Idea group
2001
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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Summary: | Managers and executives know the importance of integrating business strategy and IT strategy for competitive advantage. Via numerous real-world examples and anecdotes, this book investigates myriad issues regarding the application of business strategy and IT strategy. Specifically, it focuses on how business/IT alignment is assessed, the factors that aid or hinder its integration, a maturity assessment and way in which managers can implement strategic information systems within their firms using various constructs and models. Strategic Information Technology: Opportunities for Competitive Advantage provides managers with an understanding and appreciation for the development of business and information technologies strategies to yield competitive advantage. |
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Item Description: | Includes index |
Physical Description: | iii, 300 pages illustrations 24 cm |
ISBN: | 187828987X |