E-strategy pure & simple connecting your internet strategy to your business strategy
This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business
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Main Authors: | Robert, Michel 1941- (Author), Racine, Bernard (Author) |
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Format: | Book |
Language: | English |
Published: |
New York
McGraw Hill
2001
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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