E-strategy pure & simple connecting your internet strategy to your business strategy

E-strategy pure & simple connecting your internet strategy to your business strategy

This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business

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Bibliographic Details
Main Authors: Robert, Michel 1941- (Author), Racine, Bernard (Author)
Format: Book
Language:English
Published: New York McGraw Hill 2001
Subjects:
Strategic planning
Electronic commerce
Electronic commerce > Management.
Online Access:Click Here to View Status and Holdings.
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Description
Summary:This text offers a blueprint for a business model where the Internet is used as a strategic weapon. It shows managers how to develop an Internet strategy that combines with their business strategy, and provides ten pointers that can be applied to any business
Item Description:Includes index
Physical Description:viii, 173 pages illustrations 24 cm
ISBN:0071371788

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