Internet marketing in real estate

Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook it includes all of the techniques, strategies, and tactics necessary to effective Web marketing. Examining the sales advantages offered on the Internet today, i...

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Bibliographic Details
Main Authors: Cox, Barbara G. 1946- (Author), Koelzer, William (Author)
Format: Book
Language:English
Published: New Jersey Prentice Hall 2001
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Summary:Based on an empirical body of tried and proven methods, this business-oriented guide taps into the Internet. In one easy-to-follow handbook it includes all of the techniques, strategies, and tactics necessary to effective Web marketing. Examining the sales advantages offered on the Internet today, it discusses an agent's Web success or his/her site, and on other Web sites (e.g., search engines, Web portals, MLS search sites and directories people routinely use for data-location). The text emphasizes sound marketing planning and budgeting and provides the tools to do that planning. Alive with real-world graphics and Web pages, it motivates students and professionals to get actively involved with the Internet.
Item Description:Includes index
Physical Description:xvi, 245 pages illustrations 24 cm
ISBN:0324134908
0130115479
9780324134902