The art of cause marketing how to use advertising to change personal behavior and public policy
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Main Author: | |
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Format: | Unknown |
Published: |
U.S.A.
NTC Buss. Books
2000
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Subjects: | |
Online Access: | Click Here to View Status and Holdings. |
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LEADER | 00000n a2200000 a 4501 | ||
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001 | wils-217279 | ||
020 | # | # | |a 0658001221 |
090 | 0 | 0 | |a HF5414 |b .E18 2000 |
100 | 1 | # | |a Earle, Richard |c 1932- |
245 | 1 | 1 | |a The art of cause marketing |b how to use advertising to change personal behavior and public policy |c Richard Earle |
260 | # | # | |a U.S.A. |b NTC Buss. Books |c 2000 |
300 | # | # | |a xii, 322 p. |b ill. |c 24 cm |
504 | # | # | |a Includes bibliographical references and index |
650 | # | 0 | |a Social marketing |
856 | 4 | 0 | |z Click Here to View Status and Holdings. |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=217279 |
964 | # | # | |c BOK |d 01 |
040 | # | # | |a Shah Alam |
998 | # | # | |a 00260##a003.5.1||00260##b003.5.1||00260##c003.5.1||00300##a003.5.1||00300##b003.5.1||00300##c003.5.1|| |