The art of cause marketing how to use advertising to change personal behavior and public policy

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Bibliographic Details
Main Author: Earle, Richard 1932-
Format: Unknown
Published: U.S.A. NTC Buss. Books 2000
Subjects:
Online Access:Click Here to View Status and Holdings.
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001 wils-217279
020 # # |a 0658001221 
090 0 0 |a HF5414  |b .E18 2000 
100 1 # |a Earle, Richard  |c 1932- 
245 1 1 |a The art of cause marketing  |b how to use advertising to change personal behavior and public policy  |c Richard Earle 
260 # # |a U.S.A.  |b NTC Buss. Books  |c 2000 
300 # # |a xii, 322 p.  |b ill.  |c 24 cm 
504 # # |a Includes bibliographical references and index 
650 # 0 |a Social marketing 
856 4 0 |z Click Here to View Status and Holdings.  |u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=217279 
964 # # |c BOK  |d 01 
040 # # |a Shah Alam 
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