Value-added public relations the secret weapon of integrated marketing

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Bibliographic Details
Main Author:	Harris, Thomas L.
Other Authors:	Hotler, Philip
Format:	Unknown
Published:	Illinois NTC Business 1998
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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MARC


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020	#	#	\|a 0844234125
090	0	0	\|a HF5415.123 \|b .H37 1998
100	1	#	\|a Harris, Thomas L.
245	1	1	\|a Value-added public relations \|b the secret weapon of integrated marketing \|c Thomas L. Harris \|f foreword by Philip Hotler
260	#	#	\|a Illinois \|b NTC Business \|c 1998
300	#	#	\|a xiii, 314 p. \|b ill. \|c 24 cm
504	#	#	\|a Includes bibliographical references and index
650	#	0	\|a Communication in marketing
700	1	#	\|a Hotler, Philip
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=216296
964	#	#	\|c BOK \|d 01
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