Marketing communications classics an international collection of classic and contemporary papers

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Bibliographic Details
Main Author:	FitzGerald, Maureen
Other Authors:	Arnott, David
Format:	Book
Published:	Australia Business Press 2000
Subjects:	Communication in marketing
Online Access:	Click Here to View Status and Holdings.
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100	1	#	\|a FitzGerald, Maureen
245	1	1	\|a Marketing communications classics \|b an international collection of classic and contemporary papers \|c Maureen FitzGerald and David Arnott
260	#	#	\|a Australia \|b Business Press \|c 2000
300	#	#	\|a xx, 524 p. \|b ill. \|c 24 cm
500	#	#	\|a Includes index
650	#	0	\|a Communication in marketing
700	1	#	\|a Arnott, David
856	4	0	\|z Click Here to View Status and Holdings. \|u https://opac.uitm.edu.my/opac/detailsPage/detailsHome.jsp?tid=216069
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